This guide will walk you through connecting your Adobe Marketo Engage account to Email Love Builder, enabling you to export email templates directly to Marketo.
Prerequisites
Before connecting, you'll need:
- A Marketo (Adobe Marketo Engage) account with administrator access
- Your Marketo Munchkin ID
- Your Marketo API Client ID and Client Secret (from a LaunchPoint API service)
Connecting Marketo
Step 1: Get Your Munchkin ID
- Log in to your Marketo dashboard
- Navigate to Admin > Integration > Munchkin
- Locate your Munchkin ID in the format:
XXX-XXX-XXX
- Copy this value
Step 2: Create or Retrieve API Credentials
- In Marketo, go to Admin > Integration > LaunchPoint
- Find an existing API service with email template permissions, or create a new one
- Click the service to view its details
- Retrieve or generate the Client ID and Client Secret
- Copy both values
Note: The API service must have permissions to create and manage email templates. If creating a new service, ensure it's assigned a role with these permissions.
Step 3: Connect in Email Love Builder
- In Email Love Builder, go to Settings > Integrations
- Find Marketo (Adobe Marketo Engage) and click Connect
- Enter your Marketo Munchkin ID
- Enter your Client ID and Client Secret
- Click Validate
Email Love Builder will validate your credentials against your Marketo account.
Step 4: Select a Default Folder
After validation, you'll be prompted to select a default folder in Marketo where exported templates will be stored. This folder is where new email templates from Email Love Builder will be created.
- Select your preferred folder from the dropdown
- Click Save
Your Marketo integration is now active.
Exporting Templates to Marketo
Once connected, exporting a template to Marketo is simple:
- Open a template in the Email Love Builder editor
- Click the Export button in the toolbar
- Select Export to Marketo
- Your template is created as a new email template in Marketo
- The template appears in your selected default folder
- You can now use this template in your Marketo campaigns
Handling Duplicate Template Names
If a template with the same name already exists in Marketo, Email Love Builder automatically appends a timestamp to the template name to ensure uniqueness. For example:
- Template name:
Welcome Email
- If duplicate exists, Email Love Builder creates:
Welcome Email - 2024-01-15-143022
This prevents accidental overwrites and allows you to manage multiple versions of templates as needed.
Template Details
When you export a template to Marketo:
- The template name matches the template name in Email Love Builder (with timestamp appended if a duplicate exists)
- The template includes all HTML, styling, and content from your Email Love Builder template
- The template is created in the default folder you selected during setup
- The template is created as a draft, allowing you to review it before use
- Images and assets are included based on Email Love Builder's export settings
Disconnecting Marketo
To remove the Marketo integration:
- Go to Settings > Integrations
- Find Marketo (Adobe Marketo Engage) in the list
- Click Disconnect
Your Marketo account and any previously exported templates remain unchanged. You can reconnect at any time.
Troubleshooting
"Invalid Munchkin ID" Error
- Verify that your Munchkin ID is correct and in the format
XXX-XXX-XXX
- Confirm that it matches the ID shown in Admin > Integration > Munchkin
"Invalid Client ID or Client Secret" Error
- Double-check that both values are copied correctly from your LaunchPoint service
- Verify that the API service is active and has not been revoked
- Ensure the API service has email template permissions
"Validation Failed" Error
- Verify all credentials are correct
- Confirm that your Marketo account is active and accessible
- Check that the API service has sufficient permissions
- Try disconnecting and reconnecting your Marketo account
Export Fails
- Verify that your Marketo integration is still active in Settings > Integrations
- Check that your credentials still have the necessary permissions
- Ensure your Marketo account has space to create new templates
- Try selecting a different default folder during reconnection
Need Help?
For additional support:
- Contact Adobe Marketo support for account-specific issues
- Reach out to the Email Love Builder team for integration questions
